How To Position Yourself As An Expert

There is no doubt that being an expert in your niche is the key to success when it comes to online marketing. After all, if you can convince people that you know what you’re talking about, they’re more likely to listen to what you have to say. So how do you become an expert in your field? Well, it starts by identifying what you know best and then sharing that information with the world. In order to do that, you need to develop a strong presence online and build a following of loyal followers. Once you have a strong following, you can start to share your expert insights and advice with your followers. This will help you build a reputation as an expert in your field and increase your chances of success when it comes to online marketing. SEO company in Nigeria has what it takes to position you as an expert with these tips: 


  1. Be active on your preferred social media platform 

There are a few benefits to being active on your preferred social media platform. For starters, it can help you connect with potential customers or friends. Additionally, it can help you learn more about your target audience and how they interact with your brand. In addition, it can also help you stay up-to-date on industry trends and what’s happening in your niche. Finally, it can help you build a strong brand image. If you are finding it hard to be active on your preferred social platforms, SEO company in Lagos offers services that can sort that out for you.


  1. Host weekly live or video classes

Live or video classes offer a new way to learn. They allow students to get immediate feedback and interaction from the instructor. This can be a great way to keep students engaged and motivated. Plus, it can help instructors save time in delivering the same material to large groups. Having a good digital marketing agency in Lagos plan and organize your live classes for your business, you would have nothing to stress about.


  1. Share Valuable Information to other groups and platforms

While sharing valuable information on your website or social media page you should know that not a lot of people can see it. To build yourself as an expert you need to disseminate this information to several forums and groups. Imagine stumbling on an answer to a question you have always wanted answers for, you would go to the writers page and follow them because you believe they know their onions well. You can also share some of your write ups as guest posts on sites like medium, it would give your content the push it needs. 


  1. Build a Relationship With Other Thought Leaders In Your field.

Your level of association will greatly affect what you do. That is why you should always aim to be around the best. Develop strong mutually benefiting relationships with other industry experts and top digs in your industry. They would show you the way. You can reach out to them through cold Email. When writing to them for the first time you should learn to be polite and grab their attention with good offers. This way they would listen to you. To get what you want, you need to also learn to give too. 


  1. Niche Down To A Field You Know Much About

A niche is a smaller part of a larger market, a part where you can home just enough to expose yourself to new opportunities for growth. You know you can’t be a master of everything right? That is why you need to fog deep into your main niche and focus on a part. For example, your niche is selling content creation equipment. Instead of selling cameras and lightening equipment, you can focus on selling just microphones. To niche down properly you need to do some market research and gain insights on what your customers are looking for.



When you make yourself or your brand the go-to place for information, your business will grow. When Google sees that your contents are relevant, it would begin to rank each one of them and that would bring in traffic to your site.


Scroll to Top