Managing social media used to feel like a never-ending chore. Constantly posting throughout the day, trying to keep content fresh and engaging, and tracking analytics all took valuable time away from other important tasks.
As a small business owner or solopreneur, your time is one of your most valuable resources. You need tools that make social media management more efficient so you can focus on growing your business in other ways.
Buy the social media planner. A good scheduler allows you to plan, schedule and manage all your social posts in one place. You can queue up content weeks or months in advance so your accounts stay active without constant manual posting.
Some of the top post scheduling platforms include:
- Hootsuite: Probably the most full-featured option for scheduling across networks like Facebook, Twitter, LinkedIn and more. Has analytics and collaboration tools too.
- Buffer: Simple and intuitive to use. Good for basic scheduling on a handful of profiles. More limited than Hootsuite.
- Facebook Creator Studio: Free tool for planning and publishing directly to Facebook/Instagram. Good for scheduling organic and paid posts.
- TweetDeck: Twitter’s native solution, best for Twitter scheduling and management. Some cross-posting options too.
By using a planner, you can spend more strategizing the perfect mix of content types, schedule posts when your audience is online, and better optimize performance. Over time, this approach could boost your engagement rates from more well-timed shares.
The time you save by not manually posting also allows for other revenue-generating activities. Things like client outreach, new content creation or website optimization become more viable uses of the day.
So in summary, a social media post scheduler removes the stress of constant manual sharing. It gives your accounts a constant flow of organic posts without a huge time commitment. More focused efforts lead to business growth. Does anyone here currently use a scheduler tool that they love?