Link Building  Strategy For 2023

Maybe you have been trying link-building for a while now and are wondering how to go about it. Link building is a very helpful way to improve your site performance as well as your ranking on Search Engines. Not only that, it can help you build authority for your brand. Most websites on Google lack backlinks, this is the reason why it is necessary for your page. This link-building process may be quite demanding for most people and some even go ahead to hire an SEO company in Lagos, and it is great when you have finally achieved it. This article summarizes a few strategies that professionals use in building their pages.

Link building: This is the process of referencing Websites that have contents that lead back to your page. This is because Google sees that they are linking to you hence they list your website as a relevant page.

Benefit Of Link building 

Google uses this strategy to know how much authority your website has. This is seen when very good websites link to your content, it actually shows that your contents are relevant and have authority in the field or industry. This is why you need to hire a good seo company in Nigeria that can help give your website that expert touch in order to build an authority figure.


Strategy For Link Building 

1. Guest Posting

Guest posting is one of the link-building strategies that has been employed by bloggers and industry experts these days. Guest posting helps to add more links to your webpage but you need to employ the audience first guest posting style,  in which you only post articles on websites that your target audience are. This type of Guest posting is different from the normal everyday Guest posting that has been in existence and they only just follow the metric or post-on-site with more domain authority. The audience’s first guest posting will not only build more links but also drive the audience to your site. Successful brands hire a digital marketing agency in lagos to build backlinks by performing guest posting a certain number of times monthly 


2. Build Broken Links

There are some Web pages that do not work anymore, mostly because they have broken links. When you see the 404 page it means the link is broken. This can also come in handy to you, all you need to do is to take note of those sites with broken links. You go ahead to alert the webmaster of such an issue and you give them a link to use as a replacement for their broken link and this link would contain keywords linking directly to your site.


3  Claim Your Link

Sometimes brands or websites may mention some of your products or services without directly linking to your website. When you see situations like this,  all you need to do is reach out to them and give them links so that they can add it to the product or service. As an eCommerce site with a product or service, you can benefit from this strategy. You may be wondering how you can find out if you have been mentioned somewhere. You can use a tool like ‘brandmention’ that would send you a notification when your brand is mentioned. You’ll also have to set up specific keywords linked to your brand that would be easy to track.


4. Buy Pages Or Links

If you have an eCommerce brand or an online store and you are looking to build more backlinks to your page but don’t want to overstress yourself, you can buy pages and links. First of all, you need to know who your partners are and if they are retailers or suppliers, and check if they have places to put your products or a product category page. You need to reach out to them to see if they can include your link or a specific keyword linked to your site.


5. Join A Blogging Group or Forum

Ever heard about a Pod before? It’s like a group where everyone helps everyone. This type of group or forum is becoming popular nowadays.  There are groups where writers help each other with engagement and following, this helps to build everyone’s page or website. You can join a blogging group where the main aim is to help each other build links in order to rank each other’s content. One thing to note is that you need to join a group that is related to your niche for better authority.



It’s true that you can get backlinks without too much stress, all you just need to do is to create high-quality content and you’ll see different websites linking to your content. Another way to try is by following the strategies above to build links for your webpage. Link building is a way to prove your website’s relevance and authority.



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