Why it is important to know your target audience? What is the advantage of knowing your target audience?
🔍 🔍 🔍 Identifying your target audience allows you to strategize which marketing plan would work. It will also help you on knowing how to satisfy the needs of your customers.🔍 🔍 🔍
💪💪💪Conduct market research
Doing a market research will allow you to analyze all aspect of the market. Performing S.W.O.T. (Strength, Weakness, Opportunities, Threat) analysis allows you to identify thoroughly your business.
💪💪💪Know your existing customers
One of the best ways to identify the right target audience for your brand is to learn about your existing customers—from demographics to preferences.
💪💪💪Use Google Analytics to learn more about your customers
Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. Recall from above that this is critical information that helps locate a target audience.
💪💪💪Look at social media analytics
Every social channel is different and has a different audience, so looking at your analytics across all platforms are important.
💪💪💪Engage with social media audiences
Interacting with social media followers is so important, because they’re your audience. When you create your buyer persona, they’re the users you should look to. If you don’t have social media accounts yet, remember to keep this step in mind.