A music record label with an artist. They are focusing on the artist and the promotion of their record label.

Challenge:

The account has a low follower count and a shallow engagement. Also, the account is looking at using social media to promote their artist’s new song.

Our Approach:

Account Audit:

We conducted an in-depth analysis of the Instagram account, competitor strategies, and target audience demographics.

Content Strategy:  We developed a tailored content calendar focusing on high-quality, engaging content aligned with the target audience’s interests. Including snippets of the artist’s song, dance videos of the artist’s song, behind-the-scenes of the song creation, UGC content, a day in the life of the artist, and viral content relating to the artist.

Community Building: We implemented strategies to foster a vibrant online community, including actively responding to DMs and comments.

Results:

Follower Growth: Within 30 days, we achieved a +54.7% increase in followers on Instagram, giving the account a total of 1,615.

Engagement Boost: We saw a significant increase in engagement metrics, including a +13,514% rise in likes, comments, and shares.

Client Testimonial:

“We are incredibly impressed with the results achieved by the Wendy Love Agency Team. They were able to understand our brand voice and target audience perfectly, and the content they created resonated with our followers tremendously. We’ve seen a significant increase in brand awareness and engagement, and we’re excited to continue working with them to achieve our marketing goals.”

This case study demonstrates the power of a well-executed social media strategy in growing online presence and fostering meaningful brand engagement. By combining strategic content creation, and community building, we were able to help achieve impressive results in a short timeframe.