This is an Energy broker software company and their software is designed to meet the specific needs of energy brokers and comes with lots of helpful features.

The Problem

They had a problem with not many people visiting their website, and they wanted to not only get more visitors but also make sure more of them became customers. They were trying to connect with energy brokers, but their current plan wasn’t working well. That’s when they asked for my help.

Our Approach

To initiate the process, I conducted a thorough examination of its website through a comprehensive audit, with the primary goal of understanding the strategies employed by its competitors. After this audit, I delved into an extensive keyword research initiative, aiming to pinpoint pertinent and influential keywords. These identified keywords were then strategically incorporated into the optimization process, facilitating the development and improvement of content across their website. This methodical approach enabled me to synchronize their website’s online presence with current industry trends and customer expectations, ultimately resulting in the optimization of the website for enhanced performance and relevance.

The Result

Observe in the screenshot as they moved from 0 to 1, successfully securing a rank for their targeted keyword. This visual representation underscores the effectiveness of our strategy in achieving positive outcomes.

I acknowledge the impact that Google updates can have on website traffic. Despite the potential fluctuations associated with these updates, it is noteworthy that their website observed a steady and gradual rise in traffic. This consistency underscores my ability to navigate through the challenges posed by algorithm changes, ensuring resilient and sustained growth in the overall traffic to the website.