Search engine optimization (SEO) is a strategy that helps drive traffic to your website by increasing its visibility in search results. With the number of websites growing at an exponential rate, it’s challenging for businesses to stand out online.
If your goal is to drive more traffic and leads from search engines like Google, Bing, and Yahoo, then you need an SEO company in Lagos.
What is SEO and Why Is It Important?
Search engine optimization (SEO) is a technique that refers to the process of increasing the visibility of a website within search engines. In general, SEO has two main objectives:
– To make content more accessible to search engines so they can easily crawl it and understand its relevance; and
– To increase user engagement by making the website easier to find. To achieve these objectives, SEO company in Nigeria understand how search engines work and what they look for when making their algorithmic recommendations.
There are many nuances that one needs to consider when optimizing an online presence. This blog post will introduce you to some of these details as well as point you in the right direction should you need further information.
What To Know Before Starting Your SEO Strategy
There are many SEO best practices that digital marketing agency in Lagos put into consideration when creating a website. However, it is important that you do not become obsessed with following every single SEO rule to the letter. Instead, you should aim to strike a balance between perfecting your SEO strategy and bringing value to your website visitors.
– Keep your SEO workflow simple: have a well-defined SEO strategy and follow it consistently. However, don’t get caught up in over-analyzing every single detail. Instead, keep things simple and focus on creating great content for your readers. – Don’t sacrifice readability for search engine optimization: overly SEO-focused content that is difficult to read will not get many visitors. Instead, write for humans first and foremost. Remember, you want your content to resonate with your readers so they will share it with their peers.
– Don’t rely too heavily on SEO: while it is important to have an SEO-friendly website, don’t expect it to bring in all the traffic. You will get the most traffic from your most loyal readers who are most likely to click on the links in the top search engine results.
Keywords and Content
As you begin your SEO journey, it is important to understand the role keywords play in your website’s optimization. In general, keywords are words or phrases that your target audience types into search engines when looking for a particular product or service. For example, when someone is looking for a plumber in their area, they may type “plumber near me” or “plumbing services.” These words are known as keywords and are crucial to your website’s optimization. There are a few things to keep in mind when picking keywords.
First, you want to make sure the keywords are relevant to your business and naturally embedded in your content.
Second, you want to select a limited number of keywords and use them throughout your content.
Third, you want to make sure your keywords are not overly competitive. You can use tools such as Google Keyword Planner or a keyword research tool like SEMrush to find out which keywords have the highest search volume and are not too competitive.
HTML and Website Structure
When it comes to optimizing the structure of your website, there are a few things you should keep in mind.
First, make sure your website is responsive and mobile-friendly.
Second, make sure your domain name has the correct SEO elements. If you don’t know where to start with domain names, try to choose something that is easily searchable and has a natural flow when read out loud.
Third, make sure that the content on all pages links to other relevant pages on your website. This will help your pages rank higher in Google’s algorithm.
Fourth, make sure that you include keywords in your URL and in the ALT text of your images.
Fifth, make sure that your website loads quickly. This is especially important if you are in the eCommerce business and rely on your site to generate sales.
On-page SEO Elements
On-page SEO is the process of optimizing the content on your website to rank higher in search engines. The following are a few of the most important on-page SEO elements.
– Headline/Title/URL: The URL and title for each page on your website should include your primary keyword. It is also a good idea to include your targeted keyword in the headline.
– Meta description: The meta description for each page is what appears in the search engine result page under your URL. Therefore, it is important to include your targeted keywords in the meta description.
– Heading tags: The heading tags (H1>, H2>, H3>, H4>, H5>, H6>) on your website should be relevant to the content on that page. For example, if you are writing about SEO on your homepage, use H1> SEO /H1> as the main heading.
– Content length: The ideal length for each page on your website is around 800 words. Anything more than that and you run the risk of losing your readers’ attention. Anything less than 800 words and you won’t have enough content to rank high in Google.
Off-page Strategies
When it comes to off-page SEO strategies, link-building is the most important aspect. It is the best way to show Google that your website is relevant, authoritative, and trustworthy. Remember, Google is always looking for the best results. When it sees that your website has a lot of links coming from other trustworthy websites, Google awards it a higher ranking. There are many ways to build high-quality backlinks to your website. Some of the most common strategies are detailed below.
– Guest posts: Guest posting is a great way to build high-quality backlinks to your website. You can write a guest post on another website relevant to your industry and link back to your website in the author bio.
– Find link-building communities: There are many link-building communities where you can find like-minded people who are interested in building backlinks to your website.
– Write for other websites: If you have expertise in a certain industry, offer to write for other websites in that industry.
Summing up
When it comes to SEO, it is important to stay on top of the ever-changing algorithms of Google and other search engines. It is also important to be consistent and persistent. It can take anywhere from 3 to 6 months to see an increase in organic traffic to your website. Therefore, you should make sure to stay committed to your SEO strategy and track your progress along the way. Finally, it is important to remember that SEO is not an exact science. There is always a degree of uncertainty and unpredictability with SEO.