From its launch in 2010, Instagram has taken the world by storm. Back then, it was only pet posts, food posts, and selfies that keeps the app going. To this day, the app has reached great milestones and given its users a more comfortable experience in using Instagram.⠀
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Businesses have arisen that started from Instagram. The process is very simple: you just have to create an Instagram Business Account. 📱👨🏻💼👩🏻💼⠀
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✅When you open the Instagram app, you’ll have two choices for creating your account — Log In With Facebook or Sign Up With Phone or Email. Be sure to sign up with a business email so your Instagram profile isn’t linked to your personal Facebook account.⠀
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✅Next, enter your account details. Under Full Name, enter your actual business name so your profile is recognizable to visitors. This name is what’s displayed on your profile; it isn’t your account username (or handle, for those Twitter folks).⠀
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The Username is a name unique to your profile and allows other accounts to engage with your brand.⠀
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✅Now it’s time to choose the right profile picture. Your profile picture is your first impression of new visitors. For this reason, keep your image consistent with your branding and visual markers.⠀
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✅Next up — your Instagram bio. Instagram bios have a 150-character maximum, so your goal here is a direct, concise summary of who you are and why people should follow you.⠀
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✅Lastly, let’s review your account settings. Click on the three stacked lines in the upper right-hand corner of your profile, then click on Settings at the bottom of the window.⠀
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Your content is all up to you or your business. If you are an art business, try showing off your designs on the account. If you’re a baker, post your recipes. If you’re a traveller, let us see your stunning travel photos and itineraries. You just have to be creative for your posts to stand out from the rest. 🎉👌🏻⠀
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There you go! You now have an Instagram business profile that can open more doors of opportunities not just for your brand but for yourself as well.⠀
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Who’s your favourite Instagram business account? Tag them in the comments and show your support!⠀
Your Own Instagram Agency | Marketing
