It is essential to have a marketing strategy in place for your business. Understanding who and where your target audiences are online is one of the first steps.
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In a very competitive marketplace like we have now it is important to find and sell to your potential buyers everywhere they are online.
Do not restrict yourself to one platform
For E-commerce setup accounts on E-commerce platforms like Amazon and Jumia the audiences going on these platforms already have buyers intent.
For service based ensure your LinkedIn profile is fully optimized and network heavily on LinkedIn
If you are a local service provider like a makeup artist, dentist ensure your Google My Business and website is optimized with your city name and keywords.
The online marketplace is extremely competitive so using a combination of online platforms to increase brand awareness and conversions will give you competitive advantage.