Whatsapp launches test of in-aap business directory, facilitating new discovery opportunities

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With the inclusion of a new local business directory in the app, Facebook is taking the next steps in transforming WhatsApp into a crucial connector for more tasks.

Users will be able to tap on ‘Businesses Nearby’ in their WhatsApp contact list, which will then display a list of current local business profiles in the app.

This update is ideal for small business owners since it provides a one-stop shop where clients can learn more about your company, enquire about your products and services, and place orders.

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