WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account.
WhatsApp commerce has been a big focus in the global market, where Facebook is working to build its presence. It’s slowly expanding the use of WhatsApp Pay.
The development of eCommerce tools within WhatsApp makes sense, and could eventually provide an avenue to monetization by taking a cut of sales generated. But right now, it needs to first establish greater demand, which it’s working to do with this renewed focus.
Create an Engaging Brand Persona for Whatsapp
In addition to this, WhatsApp’s also looking to provide a new option for businesses to manage their WhatsApp messages via Facebook’s hosting services