Instagram CheckList

Optimizing Your Business Page

Your business page needs to be fully optimized to help increase sales and followers. The page is your main representation online, so it’s important to have it set up properly from the start.

Daily Optimization Checklist

Start doing them daily!

Profile Picture & Header Image:

  • Use high resolution, clear images that represent your brand well
  • Optimize header image size at 850×315 pixels

About Section:

  • Fill this out completely with your business description, location, contact info
  • Include links to your website or online store

Page Posts:

  • Post 2-3 times daily with engaging, shareable content
  • Include images on every post to increase interactions
  • Go live weekly for Q&As or behind the scenes looks

Calls to Action:

  • Add links and buttons on all posts driving to your point of sale
  • Suggest relevant hashtags for customers to find you

Keep your page fresh and actives with optimized images, posts and calls to action. Drive leads and make sales through a fully optimized Facebook presence.

Scroll to Top