5 Ways to find your target audience

Table of Contents

Why it is important to know your target audience? What is the advantage of knowing your target audience?

๐Ÿ” ๐Ÿ” ๐Ÿ” Identifying your target audience allows you to strategize which marketing plan would work. It will also help you on knowing how to satisfy the needs of your customers.๐Ÿ” ๐Ÿ” ๐Ÿ”

๐Ÿ’ช๐Ÿ’ช๐Ÿ’ชConduct market research

Doing a market research will allow you to analyze all aspect of the market. Performing S.W.O.T. (Strength, Weakness, Opportunities, Threat) analysis allows you to identify thoroughly your business.

๐Ÿ’ช๐Ÿ’ช๐Ÿ’ชKnow your existing customers

One of the best ways to identify the right target audience for your brand is to learn about your existing customersโ€”from demographics to preferences.

๐Ÿ’ช๐Ÿ’ช๐Ÿ’ชUse Google Analytics to learn more about your customers

Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. Recall from above that this is critical information that helps locate a target audience.

๐Ÿ’ช๐Ÿ’ช๐Ÿ’ชLook at social media analytics

Every social channel is different and has a different audience, so looking at your analytics across all platforms are important.

๐Ÿ’ช๐Ÿ’ช๐Ÿ’ชEngage with social media audiences

Interacting with social media followers is so important, because they’re your audience. When you create your buyer persona, they’re the users you should look to. If you don’t have social media accounts yet, remember to keep this step in mind.

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