Adam Mosseri, CEO of Instagram said this week on his official Twitter post,
-Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.
We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼-
The freshly launched link sticker tool, as well as its predecessor, the swipe-up function, were exclusively available to those with over 10,000 followers prior to this modification.