How to use Tik Tok for business growth | 500 million users

TikTok has 500 million users worldwide, however Tiktok isn’t the right platform for all business types.

TikTok offers four different types of ads including:

Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.

Brand Takeovers: This lets brands take over TikTok for the day. They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges.

Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.

Stu Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.

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