As we always say it, GO LOCAL. Most of the organic searches on the internet are local searches, as to why it is important to optimize your website on your Local SEO. Imagine 80% of local customers are being missed because you failed to optimize your Local SEO, that is 80% potential customer conversion.
We have collected few tips on how to improve your business and succeed with Local SEO.
Optimize for Google My Business
Whenever a local customer search for a service provider, the first thing they do is to check whether the business is visible on Google. Adding up your details like business address, contact number, email address, and reviews will allow your business to attract more potential customers.
To ensure you’re optimized for Google My Business, you’ll want to create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location.
Improve your internal linking structure
Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.
Optimize URL, title tags, headers, meta description, and content
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).
Create local content
Creating a local content create a buzz on your website, and allow google to suggest your website on the search result. Always remember that content is king.
Optimize online directories and citations
Data aggregators maps the data of the business, which allows them to be visible to web searches as frequent as possible. Consistency is key: verify that your citations are consistent and complete across these four data aggregators.
Engage on social media and add posts to Google My Business
Now that you’ve carved out a beautiful Google My Business page, share the page on social media, further aligning social and search.