You can never go wrong doing marketing on WhatsApp. This instant messaging wonder is next to Facebook when it comes to number of users worldwide. This platform allows you easily reach your target audiences in just a snap. The average text message gets an open rate of around 98%.
Here are 5 ways to gain more clients with WhatsApp.
The broadcast messaging feature allows you to create a group from your contact list and send a uniformed message to the group. This is a smart way to do SMS marketing campaign. However, WhatsApp currently limits you to send 256 contacts per message. You can include offers, links, or invitations in your messages. For example, if you are having an event or launch that will interest your audience, broadcast lists are the way to go.
Use WhatsApp Statuses to Share Promotions and Flash Sales
If you know how Instagram Stories and Twitter Fleets work, this WhatsApp feature allows you to post flash sales or promotions to buzz excitement and thrill to your target audiences. You can use the instant photo and location feature to distribute the promotion codes to let everyone in your groups know about the special promotions you are running.
Offer Customer Service on WhatsApp
WhatsApp features multimedia messaging, you can provide personalized customer service by using text, audio, or video. You can even provide live-video help or tutorials on WhatsApp, which will further streamline the customer support process for both you and your customers.
Build User Loyalty
WhatsApp have exhibited more brand loyalty than other social media groups. Similarly, brand personas seem to have developed a good rapport with their followers.
Engage Directly with Phone Calls
You have the option of using WhatsApp to make sales calls through their own built-in version of VOIP. So when you get a customer request—as when someone asks for more information or wants to talk with a salesperson—WhatsApp allows you to respond right away.