How to use facebook Ads to build an Email list

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Here are some of the tips on how to build email listing using Facebook Ads.

👍👍👍Develop an email marketing plan

Prior to setting up an email marketing campaign, you should figure out what you are going to do with your email list. There’s no point in working to gain subscribers if you’re not ready to follow that up with work to keep them.

The easiest way to track your campaign is to schedule for all types of email you will be sending. You may want to create an email newsletter that goes out every month, or plan on sending a weekly update that includes links to the new content on your site.

👍👍👍Select “Lead Generation” as your campaign objective.

This ensures that the options Facebook provides as you go through the steps of creating your ads will match up with your goal of collecting email addresses from people in your target audience.

👍👍👍Clarify your target audience.

Facebook allows advertisers to narrow down who will see your ads based on wide variety of factors, —- demographics.

👍👍👍Choose what information to collect

You definitely want to collect email addresses — that’s the main goal here, after all. You may start with personal and contact information.

👍👍👍Create eye-catching images for your ads

Social media is a visual medium, so make sure you include an image (or several) in your ad that will attract your audience’s attention, while still being relevant to what you’re offering. And you need to be celar with the benefit of subscribing on your email list.

👍👍👍Include a clear call to action (CTA)

You want them to take an action, so tell them what to do. You can test out different language to use here, but be sure you explicitly ask people to “Sign up today” or “Subscribe now.”

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